We work with companies to evaluate their corporate communications assets, and determine which assets will best support their marketing initiatives. White papers, press releases, case studies, videos, how-to guides, podcasts and more, can go a long way toward building a company’s presence on the web, increasing Google rankings and lead generation. Staging the distribution of this content in a manner that maps to their marketing initiatives is key to an effective content marketing strategy.
Writing and collateral development
Ventana’s writing and editing services help to effectively communicate your message to the audiences that matter. We have extensive experience in producing content for a variety of purposes, including messaging and positioning documents, corporate overviews, newsletters, FAQs, websites, press releases, video scripts, award submissions and more.
Multi-channel content publishing
Distribution of rich content across multiple new media channels is a powerful tool for enhanced brand awareness, lead generation and search engine optimization. Ventana builds a distribution network that includes microsites (customized sites on social networks), web-feed publishers and news communities, online audio/video and image communities, social bookmarking and syndication sites, social journalism sites and targeted blogs. In aggregate, these sites become the execution component of Ventana’s content marketing solutions.
Customer reference programs
Customers are among your best assets to gain greater visibility and industry validation of your products. We have a keen understanding of the diplomacy required to initiate and maintain relationships with these precious assets. Working closely with your sales organization, we cultivate the customer participation that leads to case studies, high-value feature stories, bylined articles, co-speaker engagements, and media and analyst references that reinforce your value proposition with prospective customers and partners.
Video production • Interactive media
Video is the crown jewel of content marketing, delivering a message that is both seen and heard. It blends all other forms of content rolled into one, effectively triggering a call to action. We work with partners whose expertise goes well beyond working a video camera and editing b-roll. We collectively provide complete project management, from soup to nuts: pre-production planning, on-site execution, and post-production, where it all comes together.